fastnyc Leadership Team
Hunter Reed (President & Founder)

Hunter Reed is co-founder of fast nyc. Founding fastnyc enabled Hunter to combine the things he is most passionate about - sports, nutrition, and working with kids - into his lifelong mission of bettering the lives of disadvantaged youth by giving them the tools to lead a healthy, happy and successful life.

Hunter grew up in South Louisiana where he was an avid competitive athlete in the areas of football, baseball, bodybuilding and power lifting. While working towards a degree in Criminal Justice at the University of Louisiana, Hunter worked closely with children in juvenile detention, and with abused children as a supervisor at a battered children’s shelter.

Hunter moved to NYC in 1997 where he obtained additional certifications in coaching, fitness, heart-rate analysis and nutrition, which lead to his participation in an obesity study at Columbia University’s Department of Medicine in 1998. Hunter served as President of the President’s Council for District 4 in East Harlem in 2009 and was also a member of the District’s Leadership Team. The severe lack of organized sports and physical activity available to NYC’s public school children was something Hunter became acutely aware of when his own son was a student in the NYC public school system. Realizing the lack of sports and physical fitness resources available to these children, and witnessing how many of them battle obesity and Type 2 Diabetes, Hunter was determined to find a solution. From this, the concept of fastnyc was born.


Scott Cooper (CEO & Founder)

Scott Cooper is a multi-certified professional personal trainer with a B.S. degree in Health Science from Mercy College . For the past 16 years Scott has been working to help people achieve and maintain a healthy lifestyle. Scott’s interest in health and fitness started at the early age of 10 when his hero and father, who was overweight and sedentary, died suddenly of a heart attack.  “I was depressed after my father’s death and sports and exercise became my escape from all the negative feelings I was carrying around.  Whether I was running around the field or on the basketball court, this time allowed me to put my problems aside even if it was just for a couple of hours.  I found that after exercise I was calmer, more focused and most importantly happier.  Exercise translated to my higher grades, better self-esteem, more focus, and the ability to be a positive role model for my younger brother, who was just 4 years old when my father passed away.  Participating in sports and exercise in general, taught me how to cope with stress and other difficult life situations in a more positive way.  Life is always going to be stressful and while you may be unable to control what life throws at you, being healthy, fit and happy helps tremendously with how you cope with it.  I think of exercise as a holistic Prozac.  I have seen first-hand how many children cope with life stresses and other difficult life situations by smoking, drinking alcohol, being violent or eating unhealthy foods.  The more positive outlets a child has to deal with stress, the happier and healthier the child will be.”

Professionally Scott has worked with a diverse population ranging in ages from 8– 85.  Scott has taught his clients how to lose and maintain their weight and decrease their stress through healthy eating and exercising.  Professionally, Scott has a history of success working with, and helping both adults and children who have been diagnosed with Type II Diabetes live healthier lives.  Scott has personally lost 110lbs through healthy eating and exercising.  Scott has been passionate about sports and exercise since a young age.  In high school he ran on the track team and played both baseball and football. He also played college football at The University of Delaware.  Scott served as a member of the District Leadership Team in East Harlem.


Garrett Fienberg (COO)

Garrett is a serial entrepreneur. He is currently the founder and principal of two companies: Crowd Capital, a people-powered investment research firm that allows Main Street to compete with Wall Street; and Gaga Baby LLC, a provider of Hospital Baby Portraiture for several large New York City hospitals. Garrett co-founded and served as the COO/CFO of Intellicoat Technologies, a venture-backed energy services company focused on demand-side management for corporate customers. He also co-founded and served as the COO of GeoVideo Networks, Inc., a venture-backed software applications developer that he spun out of Lucent Technologies. The Company was sold in 2001 to WireOne Networks (NASDAQ: WONE).

Aside from his entrepreneurial experience, Garrett’s career has spanned venture capital, investment banking, hedge funds and management consulting. Prior to founding Crowd Capital, Garrett analyzed and structured convertible debt and equity investments on behalf of a $2B hedge fund. Earlier in his career, Garrett was a Managing Director at Sanders Morris Harris, a full service Investment Bank. His work experience also includes tours at Chase Manhattan Bank, Lucent Technologies/Bell Labs and CSC Index, the international management consulting firm. Garrett holds an MBA from the J.L. Kellogg Graduate School of Management at Northwestern University and a BA in Economics and Political Science, summa cum laude, from the University of Michigan.


Michael Garcia (CFO)

Michael Garcia is the Chief Financial Officer of Doc Care, a New York based private multi-specialty physician practice. Garcia has been a Certified Public Accountant since 1996. Garcia holds a Bachelors of Science in Accounting from Binghamton University. He began his professional career as a financial statement auditor at Ernst & Young, LLP, in their healthcare and not-for-profit division. It is there that he first became intrigued by the healthcare system in New York, as he worked with various hospital organizations including Mount Sinai Hospital, St. Vincent’s Medical Center, St. Barnabas Hospital, and the Hospital for Special Surgery. Garcia is an active member of the New York State Society of Public Accountants and the Healthcare Financial Management Association. As CFO of Doc Care, Garcia has had the opportunity to expand beyond accounting functions to oversee all areas of finance, reimbursement and practice operations. Garcia has played a major role in helping grow the practice from a startup to a multi-million dollar physician practice.

Throughout his life, Garcia has always had a love of sports and athletics. He played varsity baseball throughout high school, and continues to be active in many athletic activities to this day, including intramural sports, skiing and competing in biathlons. “So much of my success today I can attribute to being part of team sports. I will never forget the feeling of accomplishment when working hard with other team members to obtain a common goal. In addition, the relationships and memories from being part of team sports last a lifetime.”
Garcia hopes to pass along the love of sports to his 3 sons, and is helping to sow the seeds in the next generation by coaching his sons’ little league teams, basketball teams and vol
unteering at swim meets.